Century Of Amer Toys Games Story Pressman Toys Hardcover

When Jack Pressman went into business as a manufacturer of basic playthings like lead soldiers and toy xylophones in 1922, he could little have imagined that his small venture would become one of the iconic American toy companies. This centennial history traces the growth of the company under the leadership of three successive Pressmans: Jack, his wife Lynn (one of the first female CEOs in the industry), and their son Jim. It is a story that reflects the development of the toy industry as a whole-encompassing the rise of plastics, the emergence of character licensing and TV advertising, and the surprising endurance of the physical board game in our digital age.