Release Date: March 1, 2017
FOC: January 6, 2017
Price: $19.99
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Description
HOW HE-MAN MASTERED THE UNIVERSE TOY TO TV TO BIG SCREEN
"Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public. They formed the modern cinematic landscape."
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Creators
Writer:
Baer, Brian C
Release Information
On Sale Date:
March 1, 2017
FOC Date:
January 6, 2017
Product Details
Publisher:
OTHER PUBLISHERS
Format:
Novels
EAN:
9781476665900
Distributor:
Diamond: DEC162207
PRH: 1476665907
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