Toys 100 Years Of All American Toy Ads Hardcover

Up until the 20th century, children's play was not a subject that demanded much attention. American ingenuity, an ever-growing consumer culture supported by the media empires of newspapers, radio, and television, led American toys to become ubiquitous in the consumer market. In the world of toy production, the multimillion dollar industry took the advertising of their product seriously, and toy manufacturers inundated customers with their latest product via trade journals. Filled with a Santa's sack full of surprises Toys: 100 Hundred Years of All-American Toy Ads takes us down the aisles of America's toy store delivering the favorites and forgotten memories of toys that were hugged and hoarded, saved and disposed of, and now finally brought back in their pristine glory.