Shatner Rules Keys Understanding Shatnerverse

"(W) William Shatner William Shatner has had a million lives, it seems, since he played James Tiberius Kirk on Star Trek. In fact, he's become an icon adored as much for being William Shatner as for his many starring roles. He's the Priceline Negotiator in a series of over-the-top (and hilarious) commercials, and clips of his appearances on talk shows reciting everything from Cee-Lo's hit song 'F**k You' to Sarah Palin's speeches have gone massively viral. With insight, wisdom, and, of course, a heavy dose of humor, Mr. Shatner reveals the truth behind his persona, his own career longevity, his understanding of modern technology, and the benefit of staying true to yourself, no matter what the situation."