Brick By Brick How Lego Conquered Toy Industry Hardcover

"Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers,to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies."